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Emotionality of the Game of Thrones Fandom in the Era of Convergence Culture
Holá, Markéta ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
This master's thesis deals with the topic of emotionality of the Game of Thrones fandom in the era of convergence culture. Game of Thrones, which had been on air since 2011 to 2019, became a hit show which gained millions of supporters and each new season was highly anticipated among public. During the course of all eight seasons, the show caused numerous heated controversies. Final season left both viewers and critics torn. This master's thesis is therefore interested in detecting and describing emotions of the Game of Thrones fan community during the time that the final season had been on air. Apart from emotionality, emphasis is also put on the characteristics of the show and its fandom. Reasearch was carried out online via the method of participant observation in six comments sections on the fan website Watchers on the Wall.com. Insomuch as fandom is connected to convergence culture, media convergence and audience participation, these topics are also covered. The term fandom is defined and the difference between audience and fandom is described. Last but not least, terms such as collective intelligence and knowledge community, which are also associated with fandom, are defined as well. All findings and the answers to research questions are then presented in the summary.
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Domesticaton of smartphones among youth in Czech Republic: Mixed-method study
Tkačenko, Jekatěrina ; Zezulková, Markéta (advisor) ; Huněk, Filip (referee)
This paper applies to domestication of smartphones among young population in Czech Republic. It provides theoretical and empirical perspective at how research participants adopted their smartphones and how they incorporated them into their daily routine. Using mixed method study this paper offers insight into which applications are participants using, how long, how intensively they spent time with smartphones and which part play smartphones in their daily life. Study is consists of three phases. First phase was based on log data collection by participants via application installed on their smartphones. Second phase was mapping subjective perception of measure and frequency of users activity via structured questionnaire. In the last phase all participants met for group interview to talk about results from the first and second phase and to expand topics realated to excessive smartphone activity. The study shows participants were spending three hours a day on their smartphones, they have check it more than every thirty minutes and the most used applications were social media. Communication via applications for instant messaging is common part of their lives. They have spent time on their smartphones mostly at school. Study did not show addiction of participants to smartphones, however it pointed out a...
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¨The phenomenon of tutorial videos on YouTube
Hora, Samuel ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
The diploma thesis discusses the phenomenon of tutorials uploaded on the most visited server for viewing and sharing video content nowadays - YouTube. The term tutorial here is used for referring to the specific instructional video content, which primarily aims to show, by means of the step by step illustration, how to proceed within particular activity that usually requires to adopt a certain extent of specialized knowledge or skills. At the same time, the attention is focused on the graphic design and fine art tutorials. The main goal of the thesis is to answer following question: what motivations might internet users have both for the reception and for the production of tutorials. In other words, the thesis is oriented on searching for the highest possible amount of motives that can lead to the viewing as well as to the shooting of this specific media content. Therefore, this requires examining a given field from two different perspectives: from the perspective of receiving viewers and from the perspective of video makers. Whole thesis structure is then subordinated to these two perspectives. The first part introduces the relevant theoretical approaches related to the tutorial reception/production, whereas the second practical part is devoted to the presentation of particular motivation...
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Use of user-generated content in Czech media: the case of Metro daily
Holzknecht, Martin ; Hájek, Roman (advisor) ; Krobová, Tereza (referee)
This thesis is a case study examining a user-generated content delivered to a newsroom of Metro daily and its subsequent evaluation, selection and utilization in printed edition of the newspaper. Their bold attempt of participatory journalism - online gallery of readers' photographs - remains one of the few successful examples of this type of alternative journalism in Czech media even after five years since its foundation. The first chapter provides necessary field context related to the demonopolization and deprofessionalization of journalism as well as to the transformation of the communication framework and the roles of the producer (journalist) and the user (recipient) of media content, furthermore some types of alternative journalism are listed and distinctively characterized. Secondly, a phenomenon of user-generated content (UGC) is described in detail, focusing on its specifics in relation to journalism and on selected examples of the UGC occurring in Czech media. Lastly, I present a research of readers' photos from May, August, November 2016 and February 2017. The content analysis is applied twice - to define a nature of the photographs, their purpose, topic and information quality; to detect which of those gets actually used and printed. The work also focuses directly on the authors of...
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